How to Find Your Brand Voice (and Why It Matters)

Ever come across a brand that just gets you? Whether it’s witty, sophisticated, or down-to-earth, its tone makes you feel like you’re talking to a real person rather than a faceless company. That’s the power of brand voice—and it’s one of the biggest factors in making your business stand out.

But how do you find the right voice for your brand? And why does it matter so much? In this post, we’ll break it all down so you can craft a brand voice that truly connects with your audience.

What Is Brand Voice (and How Is It Different from Brand Tone)?

Before we dive in, let’s clear up a common confusion: brand voice vs. brand tone.

✅ Brand voice is who your brand is—it stays consistent across all communication. Think of it like your brand’s personality.
✅ Brand tone is how you adapt that voice depending on the situation. A brand might sound playful on social media but more professional in a corporate email.

🎯 For Example: Nike’s brand voice is motivational and empowering, but its tone changes. A social post might say “You got this!” while a campaign about inclusivity might take a more serious tone.

Why Does Your Brand Voice Matter?

Your brand voice is more than just words—it’s how you build trust and loyalty. Here’s why it’s so important:

🚀 Differentiates You from Competitors – In a crowded market, a unique voice helps you stand out.
💡 Creates Emotional Connection – Customers connect with brands that feel human and relatable.
🔄 Ensures Consistency – A strong brand voice keeps messaging uniform across all platforms.
📢 Boosts Engagement – When your voice resonates, people are more likely to engage with your content.

Step-by-Step Guide to Finding Yours

1️⃣ Define Your Brand’s Core Values

To begin with, your voice should reflect what your brand stands for. Ask yourself:
✅ What are the three words that describe my brand?
✅ What emotions do I want my audience to feel?

🔸 Example: A sustainable fashion brand might choose: conscious, empowering, and innovative.

2️⃣ Understand Your Audience

Your brand voice should speak the language of your customers. Research your audience and ask:
✅ What words and phrases do they use?
✅ What type of content do they engage with?
✅ What problems are they trying to solve?

🔸 Example: If your audience is young entrepreneurs, you might use an inspiring and conversational tone. If they’re corporate executives, you might go for refined and informative.

3️⃣ Find Inspiration from Other Brands

Look at brands you admire and analyze their voice. What makes them stand out?

🔸 Examples of strong brand voices:

• Mailchimp: Quirky, friendly, and down-to-earth.
• Apple: Minimalist, sleek, and aspirational.
• Wendy’s: Playful and bold (especially on Twitter!).

💡 Pro Tip: You don’t have to copy another brand—just use them as inspiration!

4️⃣ Create a Brand Voice Chart

A simple chart can help keep your voice consistent. Here’s an example:

5️⃣ Test and Adapt

Your brand voice isn’t set in stone—it should evolve based on audience feedback. Test different approaches and see what resonates the most.

Brand Voice in Action: Real-World Example

One of the best examples of a brand with a strong voice is Glossier. Their tone is casual, fun, and inclusive, making beauty feel approachable rather than intimidating.

Instead of saying:
“Our skincare line hydrates and nourishes your skin for a youthful glow.”

They say:
“Skin first. Makeup second. Smile always.”

Same message, but more engaging and relatable!

In conclusion, your brand voice is one of the most powerful tools you have to connect with your audience. Take the time to define it, stay consistent, and let your personality shine through.

✨ Need help crafting a unique brand voice that fits your business? Let’s chat!

📢 What’s a brand whose voice you love? Drop it in the comments!