adara
NAMING / BRAND STRATEGY / BRAND IDENTITY DESIGN
Purpose:
adara aimed to demonstrate that an affordable product could still provide a premium shopping experience. The brand sought to create a sense of closeness with its target audience—women aged 20–30, mainly university students or recent graduates. Through its branding, adara aspired to inspire social media sharing and expand its reach, while ensuring clients felt valued and their experience exceeded expectations.
Solution:
I developed a comprehensive branding package, including a logo, color palette, and typography, alongside various applications like social media posts, reels, product photography, and packaging (bags and loyalty cards). Strategies for social media and sales models were also designed to emphasize accessibility, elegance, and uniqueness.
These strategies positioned adara strongly in its market. The sales model created a sense of urgency among clients, driving engagement and increasing visibility, particularly on Instagram, boosting the brand’s growth and connection with its audience.
adara
NAMING / BRAND STRATEGY /
BRAND IDENTITY DESIGN
Purpose:
adara aimed to demonstrate that an affordable product could still provide a premium shopping experience. The brand sought to create a sense of closeness with its target audience—women aged 20–30, mainly university students or recent graduates. Through its branding, adara aspired to inspire social media sharing and expand its reach, while ensuring clients felt valued and their experience exceeded expectations.
Solution:
I developed a comprehensive branding package, including a logo, color palette, and typography, alongside various applications like social media posts, reels, product photography, and packaging (bags and loyalty cards). Strategies for social media and sales models were also designed to emphasize accessibility, elegance, and uniqueness.
These strategies positioned adara strongly in its market. The sales model created a sense of urgency among clients, driving engagement and increasing visibility, particularly on Instagram, boosting the brand’s growth and connection with its audience.
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- adara logo displayed on a pastel-colored branded background.
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- Two thank-you cards featuring adara’s logo and a personalized message.
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- A single-line illustration with earrings and lips on a pastel-colored branded background.
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- jewelry brand identity adara’s branded cardboard box showcasing custom wrapping paper, thank-you cards, and elegant ribbon.
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- A close-up of a woman’s hand wearing a pearl ring, set against a pink background.
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- A pink paper bag with the adara logo and a brown ribbon handle on a green background.
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- A zigzag pearl necklace displayed on a pink frame with a pastel background.
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- A carousel of adara Instagram images showcasing headbands with prices on a green background.
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- Two pairs of party earrings in blue and aqua green displayed on a pink background.
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- A branded package featuring adara’s custom wrapping paper, thank-you cards, and elegant ribbon.
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- A minimalist line illustration with earrings and lips, framed in a sleek brown frame.
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- Mockup of three Facebook posts showcasing adara promotions and branding.
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- Two pink headbands, one with pearls, displayed on a decorative pink and gold object.
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- Mockup of three Instagram posts showcasing adara jewelry and branding elements.
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- A pink jewelry box filled with earrings, rings, and necklaces, surrounded by golden sequins.
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- A small pink box with the adara logo and a premium-quality pink ribbon.
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- A premium-quality pink paper bag featuring the adara logo in brown.
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- Mockup of a phone displaying adara’s Instagram profile, set on a pink background.
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- A pink iPhone displaying the adara Instagram profile, set against a pink background.
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- A pair of blue beaded earrings with eye motifs displayed on a pink background.
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- A pink box sealed with adara-branded masking tape featuring the logo in brown.
Ready to elevate your brand?
Let’s create a unique identity that sets your business apart.
Ready to elevate your brand?
Let’s create a unique identity that sets your business apart.
Branding is more than a logo, it’s your story.
branding services for small businesses
