Contacto Visual

NAMING / BRAND STRATEGY / BRAND IDENTITY DESIGN

Purpose:

Contacto Visual, a clinic formed by three ophthalmologists with different specialties, needed a medical brand identity that conveyed warmth and approachability. In the medical field, where interactions can sometimes feel distant, the challenge was to build trust and make patients feel comfortable and welcomed. The goal was to break the typical hierarchy between doctors and patients while maintaining professionalism. Additionally, the name Contacto Visual was carefully chosen to imply “eye contact” while also evoking a sense of closeness in Spanish.

Solution:

I developed a medical brand identity that is both friendly and accessible, striking a balance between modernity and approachability. The logo and visual elements were designed to communicate trust and connection while maintaining a professional look. The color palette and typography reinforced warmth and inclusivity, ensuring the brand felt both credible and inviting. By integrating cohesive branding across all touch points, Contacto Visual now presents itself as a welcoming and trustworthy healthcare provider .

Contacto Visual

NAMING / BRAND STRATEGY /
BRAND IDENTITY DESIGN

Purpose:

Contacto Visual, a clinic formed by three ophthalmologists with different specialties, needed a medical brand identity that conveyed warmth and approachability. In the medical field, where interactions can sometimes feel distant, the challenge was to build trust and make patients feel comfortable and welcomed. The goal was to break the typical hierarchy between doctors and patients while maintaining professionalism. Additionally, the name Contacto Visual was carefully chosen to imply “eye contact” while also evoking a sense of closeness in Spanish .

Solution:

I developed a medical brand identity that is both friendly and accessible, striking a balance between modernity and approachability. The logo and visual elements were designed to communicate trust and connection while maintaining a professional look. The color palette and typography reinforced warmth and inclusivity, ensuring the brand felt both credible and inviting. By integrating cohesive branding across all touchpoints, Contacto Visual now presents itself as a welcoming and trustworthy healthcare provider.

Ready to elevate your brand?

Let’s create a unique identity that sets your business apart.

Ready to elevate your brand?

Let’s create a unique identity that sets your business apart.