Zellen
BRAND IDENTITY DESIGN / WEB DESIGN
Purpose:
Zellen, a specialized pathology laboratory within one of the most prominent hospitals in CDMX (Hospital MAC, Periférico Sur), needed a modern and innovative pathology lab brand identity. Despite being a newer lab, the goal was to highlight their cutting-edge knowledge and specialization in pathology, contrasting with older, more established labs led by senior doctors with outdated practices. The brand needed to convey precision, trust, and a forward-thinking approach to appeal to both medical professionals and patients.
Solution:
I developed a sleek, modern pathology lab brand identity that reflected Zellen’s innovation and expertise. The logo and visual elements were designed to convey professionalism, trust, and advanced medical technology. A refined color palette and structured typography reinforced the brand’s credibility, while maintaining a subtle connection to their parent brand, Gamapath, through graphic similarities. Additional branding elements, including marketing materials and signage, ensured a cohesive and professional presence across all touchpoints .
Zellen
BRAND IDENTITY DESIGN / WEB DESIGN
Purpose:
Zellen, a specialized pathology laboratory within one of the most prominent hospitals in CDMX (Hospital MAC, Periférico Sur), needed a modern and innovative pathology lab brand identity. Despite being a newer lab, the goal was to highlight their cutting-edge knowledge and specialization in pathology, contrasting with older, more established labs led by senior doctors with outdated practices. The brand needed to convey precision, trust, and a forward-thinking approach to appeal to both medical professionals and patients.
Solution:
I developed a sleek, modern pathology lab brand identity that reflected Zellen’s innovation and expertise. The logo and visual elements were designed to convey professionalism, trust, and advanced medical technology. A refined color palette and structured typography reinforced the brand’s credibility, while maintaining a subtle connection to their parent brand, Gamapath, through graphic similarities. Additional branding elements, including marketing materials and signage, ensured a cohesive and professional presence across all touchpoints.
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- The complete Zellen logo featuring its multicolored symbol, purple name, and pink descriptor “Patología Especializada” on a white background.
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- The standalone Zellen logo symbol, featuring six color-gradient arcs forming a circular shape.
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- A professional photograph capturing hands adjusting a microscope while analyzing a pathological sample.
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- A premium branding mockup of Zellen’s folder and business card, reflecting a sleek pathology identity.
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- A technical representation of the Zellen logo symbol with a geometric grid for balanced proportions.
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- A high-resolution image of biological cells seen under a microscope with pink coloration.
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- A structured layout demonstrating the alignment of Zellen’s logo elements within a grid system.
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- A modern stack of Zellen business cards, alternating between the front and back designs.
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- A modern and cohesive branding design for Zellen’s pathology lab folders, emphasizing trust and expertise.
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- A detailed view of microscopic cells in pink shades, representing pathology and medical studies.
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- Zellen’s custom envelopes in deep purple, maintaining a strong and consistent brand presence.
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- A high-resolution image of biological cells viewed under a microscope, featuring purple hues.
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- Branded letterhead and folder design for Zellen, a pathology lab in CDMX, showcasing a sleek and modern identity.
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- A high-magnification image of cellular structures with a purple color palette.
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- A professional ID badge mockup for a Zellen team member, placed on a purple surface.
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- A detailed close-up photograph showing hands wearing surgical gloves while handling a white microscope.
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- A refined stationery design for Zellen’s letter-sized envelopes, ensuring clear and professional communication.
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- A professional mockup displaying two Zellen letterhead sheets, one over the other, placed on a pink surface.
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- A magnified image of biological cells under a microscope, featuring pink hues.
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- A branded letterhead and envelope for Zellen’s pathology reports, featuring a clean and modern layout.
Ready to elevate your brand?
Let’s create a unique identity that sets your business apart.
Ready to elevate your brand?
Let’s create a unique identity that sets your business apart.
Branding is more than a logo, it’s your story.
branding services for small businesses
