Branding tips and strategies for small businesses

Explore branding tips and strategies designed to help small business build strong, memorable brand identities. From actionable advices to in-depth guides, discover how to elevate your brand and stand out in competitive markets.

Branding tips and strategies for small businesses

Explore branding tips and strategies designed to help small business build strong, memorable brand identities. From actionable advices to in-depth guides, discover how to elevate your brand and stand out in competitive markets.

A table with Crumbl Cookies, fresh fruits, eggs, and juice, featuring the brand's signature pink packaging and logo in the background. brand that connects with your audience
What Makes a Brand Relatable? Before diving into the strategy, let’s define what makes a brand relatable and engaging: 5 Key Elements to Build a Brand That Connects 1. Define Your Brand’s Purpose Your brand […]
The word “hi” in M&M’s signature typography, with a red M&M dotting the “i,” set against a yellow background. how to find your brand voice
What Is Brand Voice (and How Is It Different from Brand Tone)? Before we dive in, let’s clear up a common confusion: brand voice vs. brand tone. ✅ Brand voice is who your brand is—it […]
A desk with logo sketches, pencils, a Pantone swatch book, and design materials, illustrating the creative process of finalizing a logo.
1. Does My Logo Reflect My Brand Identity? Your logo should visually communicate your brand’s personality, values, and mission. Ask yourself: 🔸 Visual Idea: Side-by-side comparison of two logos—one that aligns with a brand’s identity […]
define your brand’s personality A cyclist mid-air over a Red Bull-branded ramp, symbolizing the brand’s bold and energetic identity.
1️⃣ First, Understand What Brand Personality Is What is Brand Personality? To sum up, brand personality is the set of human traits that define how your brand communicates and behaves. To put it another way, […]
A table with Crumbl Cookies, fresh fruits, eggs, and juice, featuring the brand's signature pink packaging and logo in the background. brand that connects with your audience
What Makes a Brand Relatable? Before diving into the strategy, let’s define what makes a brand relatable and engaging: 5 […]
The word “hi” in M&M’s signature typography, with a red M&M dotting the “i,” set against a yellow background. how to find your brand voice
What Is Brand Voice (and How Is It Different from Brand Tone)? Before we dive in, let’s clear up a […]
A desk with logo sketches, pencils, a Pantone swatch book, and design materials, illustrating the creative process of finalizing a logo.
1. Does My Logo Reflect My Brand Identity? Your logo should visually communicate your brand’s personality, values, and mission. Ask […]
define your brand’s personality A cyclist mid-air over a Red Bull-branded ramp, symbolizing the brand’s bold and energetic identity.
1️⃣ First, Understand What Brand Personality Is What is Brand Personality? To sum up, brand personality is the set of […]